The London Bullion Market Association (LBMA) represents the global market for gold and silver bullion. Ripple & Roll created a comprehensive suite of five explainer films to break down their complex operations.

Covering various aspects from market oversight to responsible sourcing, these films provide a thorough overview of LBMA's role in the precious metals industry.

This project showcases our ability to tackle complex subject matter across multiple interconnected films, maintaining a cohesive visual and narrative style throughout the series.