Public to Private Animation
Creative Approaches
The Approach
# 1
Editorial Illustration
An illustrative approach, featuring a series of editorial inspired animations alongside motion design elements.
# 2
Mixed Media
A dynamic, kinetic type and motion-driven approach using cutout and photographic elements as a design language.
# 3
Archive Led Edit
A stock footage led approach, in keeping with Nuveen’s existing motion design output.
# 1 - Editorial Illustration
An illustrative approach - 6 hero illustrations live within Nuveen block colours and patterns, bringing an animated element into the usual graphic motion design sequences.
A handmade feeling connects the story to the real world with a consistent style.
# 2 - Mixed Media
Photographic elements live alongside video and kinetic text to guide the prospect through the Public to Private experience. The Nuveen window device features as an anchor for the designs, and the Nuveen colour palette dominates throughout.
#3 - Archive Led
Motion design elements sit alongside stock footage and Nuveen’s archive to tell the Public to Private story - bold captions, brand patterns and Nuveen windows.